We believe that society is enriched through connecting people with new experiences. This is the aim of our company.

Relux, whose service is facilitating reservations for first class accommodations and Japanese Ryokan, exists to help people discover the charms and new experiences each part of Japan has to offer: travelers and lodging, explorers and new regions, Japan and the world!
It is our mission to create these one-of-a-kind connections.

This business has been built from the ground up to facilitate these experiences to the benefit of society and the world at large.


Travel agency
which represents Asia

Bring a more satisfying travel experience to more people.
That is what we value above all else.
With the high aim of sharing the story of Japan through first-hand travel and experiences, as part of our mission of connecting people from all over the world, and to become the face of Asian travel, Relux is here to establish those links, one great hotel reservation at a time.

Loco Partners has laid out five tenants,
deemed to as "Locoship," to be the directing foundation
by which our organization, and products,
may continue to grow.


"Be Honest," in numbers, to people, and with ourselves. While fair-weather honesty is easy, it must persevere turbulence as well in order to properly meet challenges head on. We must not divert our gaze from hard facts.


"One Team," is the idea that success is the responsiblity of the whole. With each member of our One Team working in stride our customers will reap the greatest benefits and the company will continue to flourish, thus enriching the experiences of each colleague.


"Ownership" is the ideal that each individual must claim their own challenges to overcome. In tackling these learning experiences the whole team is propelled forward, sharing that momentum. Ownership means being fully conscious about these oppurtunities that the passive eye may not see.


"Rocket Speed," embodies the notion that action is the shortest path to growth, and fastest way to increasing value for our customers. Approaching each project with such vigor only increases the speed by which we meet these goals. Afterall, it's better to be great at five things than perfect at only one.


"Fail Harder," is advice to anyone afraid of failure. The fear of failure has haulted so many dreams before they even started. Be bold, strategic, and unbridaled, for that is the way to make an impact. Success is the peak atop the mountain called failure - and the harder we fail, the better prepared we become to lead in the future.


Fumihiko MurakamiPresident, Representative Director / CEO

Fumihiko MurakamiPresident, Representative Director / CEO

Born in 1967. After joining Major securities company, Ltd. Murakami later joined Dainidenden Electronic Co., Ltd. (now KDDI) in 1996. Murakami engaged in mobile Internet business at the new businesses promotion headquarters, as well as contents media operations headquarters. From 2016 he took part as commerce business vice chief director for the finance - commerce promotion headquarters of KDDI. In February 2017 he took office as Vice President Representative Director Loco Partners Co., and became president and CEO in April 2020.

Kazuki ShiokawaExecutive Vice President, Representative Director / Sales

Kazuki ShiokawaExecutive Vice President, Representative Director / Sales

Born in 1979 and graduated from Ritsumeikan University department of economics. After working for JTB Co., Ltd., Shiokawa joined Recruit Co., Ltd in the travel division. During this time, he was responsible for the Tokyo Metropolitan Area, Izu, and the Shinshu area and has managed over 2,000 facilities. He later joined TravelZoo Japan Co., Ltd., where he engaged in the entertainment industry, and sales management of hotels and Ryokan. In July 2012, he joined Loco Partners as a sales director, and became Vice President and Representative Director in April 2020. Hobbies: traveling and visiting hotels (at least 100 nights a year), restaurant tours, golf, and more.

Tomoaki SuzukiDirector / CFO

Tomoaki SuzukiDirector / CFO

Born in 1973. Suzuki entered Dainidenden Electronic Co., Ltd. (now KDDI) as a new graduate. Responsibilities included account settlement and taxation. After that time, Suzuki progressed to managing and accounting for the annual financial planning in the corporate management division and executive management. From February of 2017, became CFO for Loco Partners Co., Ltd. Hobbies: reading and skiing.

Kazuhiro TaniguchiExecutive Officer / CTO

Kazuhiro TaniguchiExecutive Officer / CTO

Born in 1969. Joined Mitsubishi Paper Mills as a new graduate. Worked for Infoseek (now Rakuten) in 2000 as a web service engineer, and from 2001 also served as Deputy Director of the Development Department. In 2006, joined Microsoft and was responsible for the general Japanese market as well as overseas program manager. Afterward, was an architect for Sompo Japan Nipponkoa, after the restructuring of EPARK. Since then, joined Loco Partners Co., Ltd. in 2018, and in August of 2018 became an executive officer. Hobbies: skiing and tennis.